Vi Natural (natural wine in Valencian) is the main player in the Valencian Community's natural wine sector in Spain. While the project's mother tongue is Valencian, communications are also produced in Castilian, French and English. Vi Natural promotes, distributes and tastes natural wines without additives, for individuals as well as bars and restaurants, and organises a natural wine fair every year in Pego, Marina Alta, Costa Blanca. The project's Instagram account is an important means of raising its profile.